Marketing & Strategy
Swipe, Loop, Convert: The Brand Playbook for Using GIFs to Actually Win on Social Media
Netflix claps back with a GIF. Wendy's roasts a competitor in three frames. Nike drops a loop that gets shared 50,000 times before lunch. This isn't luck — it's strategy. We broke down exactly how major US brands are building GIF-first social media playbooks, and what small businesses can steal from their approach.